You did everything 2022 told you to do — funnel, CRM, trust badges, SEO audit, maybe a Webflow rebuild. Inquiries are still flat. You didn’t execute badly. You executed a playbook written for a reader who is leaving the building.
The Question That Stopped Updating
Why your best engineer became the bottleneck — and how to spot the same freeze in yourself.
The Unicorn Was Never Rare
It was a symptom of under-resourced teams pretending breadth was excellence. AI did not create unicorns. It revealed that most of what we called unicorn skills was translation work that never needed a human in the first place.