Customer portals. Dashboards. Field force tools. Internal systems. SaaS MVPs. Whatever the product — we map every user journey and write the full spec before code exists. You approve it. Then we build it — with AI as standard, at a fixed price, in 2–3 weeks.
Not a design sprint. Not an agile retainer. A defined process with a defined outcome and a price you agree to before we start.
Spec-first development is a software delivery methodology where every user journey is mapped and approved in a written specification before any code is written — eliminating the most common cause of project failure.
You have a product direction but you need to stress-test it before spending on development. We work with your team to define user journeys, identify critical unknowns, and produce a spec you can take anywhere — even if that’s not back to us.
You know what you need. We run the full process: every user journey mapped,
a product spec written, UI/UX designed for every screen — all approved by you
before a line of code exists. AI capabilities are built in from day one,
not bolted on at the end. Our CTO sets the architecture. AI agents build
in parallel across isolated modules. A senior engineer signs off at every stage.
Production-ready in 2–3 weeks. You own the source code.
No lock-in. No scope creep. No surprises.
Design isn’t a separate phase. It’s a byproduct of mapping every journey clearly. When you’ve defined who does what and what they see at every step, the design is already implied — internally consistent, because it came from the same thinking as the spec. This is why we don’t do design sprints. We do journey sprints.
We sit with you and map every user journey your product needs — who does what, in what order, and what they see at every step. The spec writes itself from this. The design falls out too. Everything is internally consistent because it all came from the same thinking.
Our CTO takes the approved journeys and spec and defines the technical architecture — module boundaries, data flows, interface contracts, and the boundary system that keeps AI agents operating safely. Then we revise the spec based on what the architecture reveals.
AI agents build in parallel across isolated modules. Tests first, always. Three tiers of testing — automated unit/integration, AI-assisted end-to-end, and human review. Final sign-off is human. Non-negotiable.
Our internal toolchain — spec2web — manages deploys, versioning, and the Project Memory that makes every build maintainable from day one.
We work best with operations leads and business owners who know what their team or their customers need — but haven’t had a software partner who could deliver it at a price that made sense. And with corporate innovation teams who need to move faster than their internal IT function allows.
We’re not right for every project. The scope guide below tells you what fits and what pushes the timeline. We’ll confirm on the discovery call.
None of these are hard stops — they just change the timeline and cost. We’ll tell you on the discovery call.
specshop.dev is new. The craft behind it isn’t. We shipped software for a decade under Beta Launch — the thinking, the relationships, and the commitment to honest delivery carry forward.
“My hope in the MetJip product was revived after two expensive failed attempts with other agencies. Many teams can build — but very few understand the business requirement first. That’s what made the difference.”
“A truly special partnership across 4 years. I can trust the team’s abilities and humanity. Janaka and team have been a critical part of developing the world-class product that Takso is today.”
“Beta Launch has been a vital partner to the USAID Catalyze program. The workshops delivered to over 120 tech startups made them highly recommended specialists.”
The physics of software delivery changed. The pricing reflects that — not the other way around.
Both tracks begin with the same journey-mapping and spec work. The difference is what happens after you approve the design. You can take the spec anywhere — or bring it back to us for the build.
No credit card. 30-min call first.
See our full breakdown of vibe coding vs spec-first development →
30 minutes. We’ll tell you whether it’s a fit, which track makes sense, and the exact price and timeline for your project. No pitch. No deck. Just clarity.
or email hello@specshop.dev