MIT Licence · Free forever · Free to self-host
spec2web is an open-source desktop tool that sits between AI-built websites and the people who need to operate them — without touching code.
AI tools solved web building. Nobody solved what comes after: maintenance, SEO, content updates, and operations. spec2web closes the Day 2 gap — the period after a website is built when it needs to be operated, updated, and kept alive.
Built by the team that shipped 120+ products across 5 countries. MIT licence. Free to self-host. Forever.
Cursor, Bolt, Lovable, v0 — you can ship a production website in an afternoon. AI handles the code. Templates handle the design. Hosting handles the deployment.
Day 1 has never been easier.
Nobody solved what comes after the build: maintenance, SEO, content updates, and ongoing operations. spec2web closes the Day 2 gap.
The pricing changes. The blog needs a post. An image is broken. Google is ignoring a page. A plugin update breaks the checkout flow. The client’s business hours changed six months ago and the website still says something different.
Every change means re-opening the AI, re-explaining the site from scratch, making the change, reviewing the output, and redeploying. The compounding drag of this is enormous — and most site owners give up and let things go stale.
spec2web is the tool that lives between “built” and “operated”.
No cloud lock-in. No subscription to a platform that owns your data. spec2web runs on your machine and connects to the services you already use. Core is MIT. Plugins are optional.
Edit content, copy, and images without touching code. Changes generate a diff preview before anything is deployed. You approve. Then it ships.
One-click deploy to Vercel, Netlify, or Cloudflare Pages. Every change is committed with context. Full history. Rollback in under a minute.
Connected directly. See what Google sees. Index coverage, search queries, crawl issues — all inside the tool without switching tabs.
Visual interface for managing crawler directives. No hand-editing files. Changes are versioned like everything else.
On-page analysis, meta management, structured data, sitemap generation. Actionable recommendations — not just a score.
A live context file for every project. Every change, decision, and configuration logged. No more re-explaining the site from scratch to AI tools.
Stripe (primary), WooCommerce, eBay, PayPal — connect your payment layer. Manage products, check order status, update pricing without code.
Context-aware AI for copywriting, SEO suggestions, and structured content generation. Trained on your Project Memory — no re-explaining.
First-party plugins from specshop.dev. Third-party plugins from the community. Install, configure, and update from inside the tool.
The Day 2 problem hits differently depending on who you are. spec2web is designed to serve all three segments with the same core tool — different use, same foundation.
You ship sites with Cursor, Bolt, or v0. The build is easy. But managing 20 client sites after launch — updates, SEO, monitoring, deploys — is still manual. spec2web is the ops layer that lets one person manage what used to need a team.
You design and build sites, then hand them to clients who can’t update them without breaking something. spec2web is the tool you leave installed — so clients can manage content safely and you stop getting WhatsApp messages at 9pm.
You had the site built. Now every small change is a project. spec2web gives you the independence to update your own site without reopening the AI conversation from scratch every time.
This is what we’re actually working on. If it’s on this list, it’s committed. If it’s not, we haven’t decided yet and we won’t pretend we have.
The core tool is MIT. Free. Forever. No bait-and-switch. We sustain the project through optional paid layers that benefit the people who need more than the core.
The full core tool: visual editor, Git deploy, Search Console, Project Memory, commerce integrations. MIT licence. Self-host. Modify. Distribute. No strings.
First-party paid plugins (SEO, AI Assistant, advanced analytics) plus third-party community plugins. Install only what you need. Pay only for what you use.
For people who want the tool without the setup. We run spec2web on your behalf as a managed service — this is what powers specshop.dev’s Maintain retainers.
No fake milestones, no polished retrospectives written after the fact. We post what we built, what we decided, and what broke — when it happens.
Read the build logThe MIT licence is not a temporary state. The core tool will always be free to use, modify, and self-host. No future pricing change touches the core.
Your project data lives on your machine. We don’t require cloud accounts. No data leaves your environment unless you explicitly connect an external service.
Design decisions, architecture choices, failures and course corrections — posted publicly as they happen. No retrospective polish. No marketing spin.
If it’s on the roadmap, it’s committed. If we don’t know when something ships, we say so. No vaporware. No “coming soon” held for launch day.
Common questions about spec2web — licensing, compatibility, and how it compares to what exists.
Public repo drops in Q2 2026. Star on GitHub to get notified. If you want to use spec2web before it’s public — we run it as a managed service on our Maintain retainers.