We keep websites and products running, updated, and getting better — on a fixed-price retainer with no surprises. Spec-first change process, backed internally by the spec2web toolchain so one person can manage more than you’d expect.
Content needs updating. A plugin breaks. Google starts ignoring a page. Payment integration fails on a Tuesday and the business owner finds out on Friday. The only path back is re-opening the AI, re-explaining the site, making the change, pushing, redeploying. Every single time.
The spec2web toolchain means one person can manage more clients than a traditional agency. Every project lives in a single dashboard. Changes are made once, deployed immediately. Monitoring runs in the background. You get a monthly report and a human who knows your product.
Website retainers keep your site current and visible. Product retainers keep your application running, tested, and improving. Both run month-to-month with no lock-in.
For small sites that just need to stay current and not break.
For businesses where the website is a real sales and marketing asset.
For teams that need a dedicated technical partner, not a ticket system.
Website plans billed annually. Product plans billed monthly.
| What’s included | Starter | Growth | Partner |
|---|---|---|---|
| Content updates / month | 4 | 10 | Unlimited |
| Response SLA | 48 hrs | 24 hrs | 4 hrs |
| Uptime monitoring | ✓ | ✓ | ✓ |
| SEO monitoring | — | ✓ | ✓ |
| Google Search Console | — | ✓ | ✓ |
| Monthly report | Health only | Full performance | Full + strategy |
| Monthly strategy call | — | — | ✓ |
| Feature development | — | 1 small / quarter | 2 small / quarter |
For shipped MVPs that need to stay stable and secure.
For live products that need to keep moving without a full-time team.
Recommended for products under 18 months post-launch
For founders who need an embedded technical partner, not just a dev shop.
| What’s included | Starter | Growth | Partner |
|---|---|---|---|
| Bug fixes & patches | ✓ | ✓ | ✓ |
| Security & dependency updates | ✓ | ✓ | ✓ |
| Response SLA | 48 hrs | 24 hrs | 4 hrs |
| Feature development | — | 8 hrs/mo | 20 hrs/mo |
| Architecture guidance | — | — | ✓ |
| Regular sync call | — | Monthly | Weekly |
| Roadmap & strategy | — | — | ✓ |
We don’t run a ticket queue. We run a project. Every client has a named person who knows the product, the codebase, and the context — not just the latest support thread.
We set up Project Memory for your site or product. We connect monitoring, deploy pipelines, and Google integrations. You’re in the system before the first invoice.
Send a request anytime via email, Slack, or WhatsApp. Or we catch it first — monitoring runs continuously and we fix most things before you notice them.
Every change goes through the spec2web pipeline — diff review, one-click deploy, and a commit message that explains what changed and why. No mystery updates.
What changed. What was fixed. How the site or product is performing. SEO visibility if you’re on Growth or above. Plain language, no jargon.
spec2web is the open-source desktop tool we use internally to run all client retainers. It’s not a third-party platform we depend on — we built it, we use it, and we maintain it. Which means when something in our toolchain improves, every client benefits.
All Maintain retainers are powered by spec2web Care — our managed spec2web service.
See spec2webEvery site and product has a live context file. No re-explaining from scratch. Every person on the retainer knows the full history.
Uptime, performance, SEO signals, and error logs all in one place. We see problems before your users do.
Every change is committed with context, reviewed before deploying, and reversible in under a minute. No mystery updates, ever.
The toolchain means one specshop.dev engineer can manage more than a traditional agency team. Efficiency passes through to your price.
30 minutes. Tell us what you’re running. We’ll tell you which plan fits, what onboarding looks like, and whether we’re the right match. If we’re not, we’ll say so.